Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch.

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The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute.

We turned to Econsultancy’s storied roster of search experts to ask: what do MUM and multimodal search mean for our relationship to search and SEO? How could they change the game for marketers? And what potential opportunities and challenges do they present?

The post What will Google’s multimodal search and MUM mean for SEO? We asked the experts appeared first on Econsultancy.

The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.

The post Stats roundup: the impact of Covid-19 on marketing & advertising appeared first on Econsultancy.

Influencer marketing is not new but it is constantly changing and marketers have thoughts. Below are 5 common influencer marketing myths we’ve heard and want to debunk. Myth #1: Influencer marketing is a fad. Actually, this may be true, sort of. Hear me out. Post-COVID data shows a 37% decrease in brands working with influencers […]

The post 5 Influencer Marketing Myths for 2021 appeared first on Content Marketing Consulting and Social Media Strategy.

Create new advocates and amplify your marketing efforts by making advocacy a simple part of your employees’ morning rituals.

The post How to Make Social Advocacy Part of Your Employees’ Daily Routine appeared first on Content Marketing Consulting and Social Media Strategy.

In today’s episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.

Let’s take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.