Video Storytelling: Here’s How To Get More From Your Investment

Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading
The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.
Why data compliance is more than consent management
Protecting customer data goes beyond basic content management.
The post Why data compliance is more than consent management appeared first on MarTech.
Google, Salesforce and others develop security baseline
A Minimum Viable Secure Product standard is designed to introduce a uniform security baseline when evaluating vendors and products.
The post Google, Salesforce and others develop security baseline appeared first on MarTech.
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3 Pre-Launch Steps To Make Your Content Project Stronger

Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch.
The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute.
What will Google’s multimodal search and MUM mean for SEO? We asked the experts | Econsultancy
We turned to Econsultancy’s storied roster of search experts to ask: what do MUM and multimodal search mean for our relationship to search and SEO? How could they change the game for marketers? And what potential opportunities and challenges do they present?
The post What will Google’s multimodal search and MUM mean for SEO? We asked the experts appeared first on Econsultancy.